Three Cheers – Redefining Loveliness

This year we’re all for creating powerful forces for good. Earlier in the year we caught up with some of our fellow Tassie winemakers – Cynthea Feldheim (from Marion’s Vineyard) and Fran Austin (from Delamere) – to come up with a way to apply our unique skills for a good cause. This discussion led to a collaboration of which we’re immensely proud. Together we’ve created a new brand called Loveliness, echoing the sentiment that we want to share.

Inspired by a mutual desire to give back to our local community, we’ve joined forces to create an exclusive pinot noir blend using grapes from our three beautiful vineyards – Marion’s, Holm Oak and Delamere. You can cheers to a great wine and a good cause as we’ll be donating the funds from the wine sales to a community or individual experiencing hardship. It’s Tassie pinot noir, for a good cause.

Why ‘Loveliness’? The name refers to the collective noun for a group of ladybirds. “These humble creatures are highly beneficial in vineyards,” explains Cynthea Feldheim from Marion’s Vineyard. “Healthy populations of them are a sign of natural resilience and a balanced ecosystem. We see this as the perfect metaphor for what we are aiming to highlight: Community is the foundation stone of our society – when we work together, we too can be a powerful force for good.”

Out of the bottle, it has been a collaboration with local creatives and businesses, too. The 2019 Loveliness Pinot Noir label design was generously donated by Georgie Armstrong, labels have come from Multi-colour Corporation Labels (MCC) and boxes from Cospak. While the main purpose of collaborating and creating the pinot noir blend was to provide a donation of financial support, creating a wine of exceptional quality was also of key importance to all of us.

“This wine was made with the same passion and dedication that we apply to making all of our individual branded wines. It’s was fascinating putting the wine together. We’ve created a wine that truly is greater than the sum of its parts,” says Bec Duffy.

Funds from the sale of the 2019 Loveliness Pinot Noir will be donated to Vaughn Dell’s family. Vaughn, a well-known Tasmanian vigneron, passed away unexpectedly in the early hours of 19 May 2020 at home on the Sinapius Vineyard. He was only 39 and left behind his wife Linda and young daughters Esme and Clementine. All proceeds from 2019 vintage wine sales will be donated to the trust account set up to help Vaughn’s daughters now and in the future.

As for the future, our hope is that each year other winemakers will jump on board and join the collective to donate wine, collaborate on the final blend and build on the foundations we have laid.

Drink to a good cause!

We only made 31 dozen of the 2019 Loveliness Pinot Noir, so to get your hands on a bottle of this first-ever collaboration, head to our online store. It’s available in 3-packs ($150 plus shipping).



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