Imagine having your own personal sommelier? Now, new wine sales platform Wines of Tasmania is offering you just that, with expertly curated wine subscription boxes delivered to your door each month. The boxes are selected by a panel of wine industry experts, who select the must-sip Tassie wines for that month, including our Holm Oak wines. The service gives you access to rare, select, hard-to-find and exceptional wines that you’d otherwise only be able to access at Cellar Door visits. It’s insider access without having to leave home.
The business was conceived out of the COVID-19 pandemic when the border to Tasmania closed and face-to-face Cellar Door sales essentially ceased. Katrina Myburgh, Founder and Managing Director of Wines of Tasmania said: “I saw an opportunity to build a quality umbrella brand that would select the finest wines, package them beautifully, and share them with someone who has not had much exposure to Tasmanian wine, knowing that they would be blown away, by every single bottle.”
The subscription service is also aimed at wine connoisseurs who know Tasmanian wines but who, due to recent circumstances such as travel restrictions, have not been able to visit Tasmanian wineries. It’s been a great way of collaborating to spread the word about the quality our broader portfolio of local wines.
Katrina’s vision came to life after she pitched the idea to us at Holm Oak and a group of fellow Tasmanian wine industry leaders, including: Fran Austin and Shane Holloway from Delamere Vineyards, Linda Morice (and the late Vaughn Dell) from Sinapius, and Fiona Weller and Julian Allport from Moore’s Hill.
“It would only work if they [Delamere, Holm Oak, Sinapius, Moores Hill] agreed that the common goal was to build the reputation of the Tasmania wine industry and not just their individual brands, despite the flow-on effect from which they would benefit,” said Katrina. “Their direct involvement as reputable wine brands also provided the necessary credibility for other producers to get on board.”
What wines are included in the monthly subscription boxes?
Wines of Tasmania launched in September 2020 and has featured iconic Tasmanian wine brands including Dr-Edge, BelleBonne, Freycinet Vineyards, Derwent Estate, Mewstone, Marion’s Vineyard and Two Tonne Tasmania. Henskens Rankin, Pooley and Stefano Lubiana Wines are lined up to be included in the coming months. Each month, you can expect exceptional wine from Tasmania’s top wine producers.
How does Wines of Tasmania work?
Each month a new selection of wines is hand-picked and then beautifully boxed and delivered to you. Each bottle comes with a necktag explaining a little bit about the wine and the winery from which it came. All wines are blind-tasted by a panel of reputable wine industry experts. The Wines of Tasmania website shares stories about the wines, the craft of winemaking and about the people behind the wines. It’s that intimate, personal, cellar door visit, all wrapped up in a convenient monthly subscription.
For more information, visit www.winesoftasmania.com.au